A social history of psychology documents the rise of psychology in the 20th century and its growing influence on western society the book focuses on practical or applied psychology and examines the causes and social consequences of psychologys omnipresence in our society. Social psychology is only a bit older than 100 years with most of the growth occurring during the past 6 decades in discussing the history of social psychology it should be noted that there are two social psychologies one in psychology and the other in sociology with the larger of the two being the psychological branch. Social psychology has been defined as a branch of psychology that is concerned with those aspects of mental life which relate to social interaction and social phenomena in general 1hewstone defines it thus the scientific study of how personal situational and societal factors influence the cognition motivation and behaviour of individuals and members of social groups 2. The field of social psychology is growing rapidly and is having an increasingly important influence on how we think about human behavior newspapers websites and other media frequently report the findings of social psychologists and the results of social psychological research are influencing decisions in a wide variety of areas
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